Trek donates bike-sharing to Madison

In what is an unprecedented and hugely generous move, Trek Bicycles will donate an entire B-cycle bike-sharing system to the city of Madison, Wis., near the company’s Waterloo, Wis., home.

Included is an intial $2-million investment on Trek’s behalf, and a waiver on the city’s $100,000 annual commitement to just $1 per year instead. The initial Trek capital investment of $1.4-million will include all of the 35 stations and 350 bikes that will be placed throughout the city while the company will contribute $700,000 per year to cover the operational costs throughout the 5 year contract.

B-cycle is a next-generation bicycle sharing system that replaces the need for a car for short trips in, and around, urban areas. Since debuting in Denver, Colo., in 2010, B-cycle has been utilized over 100,000 times, 43% of which replaced a car trip in the city’s downtown area. In addition to Denver, B-cycle is currently operational in Chicago, Ill., Des Moines, Iowa, San Antonio, Texas, and Kailua, Hawaii, and will soon appear in Broward County, Fla., Boulder, Colo., Omaha, Neb., and Spartanburg, S.C.


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