Portland-based cyclocross component maker, Retroshift is now known as Gevenalle. The name is derived from two dutch words and translates to “Give All”. Along with the rebranding, the company is offering two new products, a hydraulic disc brake shifter and the HOUP, a cassette spacer to help prevent mud-induced derailleur-spoke contact.Tweet Print
Integrated shift/brake levers have been around for a long time now, but they aren’t getting any cheaper. As more people take up racing cyclocross, it has become obvious these shifters don’t like the inevitable exposure to sand, mud, and power washers. And if you race long enough, one of your crashes are going to damage those expensive shifters hanging off the front of your bars.
That’s where Retroshift comes in. Taking off-the-shelf brake levers and grafting a modern version of the thumbshifter to the front, Retroshift created a durable and relatively inexpensive shifting alternative.Tweet Print