Planet Bike Awarded Platinum Bicycle Friendly Business by the League of American Bicyclists


Planet Bike is no stranger to advocacy efforts. Just this past April they awarded grants to six non-profit bicycle advocacy organizations, read more about that here. And in 2010 they were awarded Gold for all their efforts that year.

Being awarded Platinum is the highest recognition in the League’s Bicycle Friendly Business program and Planet bike is among a group of only 42 other companies in the United States to have earned the Platinum distinction.

The League of American Bicyclists is the nation’s oldest bicycle advocacy organization and the goal of their BFB program is to encourage and assist businesses to create more bicycle-friendly workplaces. The hope is that when companies make more accommodations for bicyclists, employees are healthier, happier and more committed to sustainable business practices.

Marketing Manager Jereme Noffke stated in regards to Planet Bike achieving this honor “I think in some cases for companies in the industry we forget about how it feels to get started into the endeavor of bike commuting or it has been so long since the beginning for some of us that it becomes the norm. So we really focused on removing the “barrier to entry” for new or current employees looking to start into bike commuting which is the focus of two programs which have increased participation: Bike Buddy & Wrench Buddy.”

The Bike Buddy program is when a new employee joins Planet Bike, or an existing employee requests it, a fellow employee will be assigned as their “Bike Buddy”. Being a Bike Buddy includes:

  • Arranging bike review with a Wrench Buddy (see below).
  • Advising on appropriate bike gear for current and upcoming seasons (critical to promoting year around bike commuting in a four-season climate such as WI).
  • Mapping bike routes between home, work and other key destinations in the employee’s life.
  • Accompany employee from home to work for several days to lean routes, etc… (as needed).

The Wrench Buddy program offers an opportunity to work with fellow employees with knowledge of bicycle mechanics and will assist an employee to perform minor fixes and adjustments to their own bicycle:

  • Tune-up on an existing bike the employee is going to use or advising on the purchase of a new (or used) bike that will best fit the employees needs.
  • Education on basic maintenance. i.e. how to fix a flat, check tire pressure, brake pad wear, brake connection, installing/removing the front or rear tire, chain wear and maintenance
  • Basic understanding of tools on our work bench and what they are used for.
  • monthly bike check for the first three months of commuting (or as needed).
  • Advising or assisting on more significant tune-up of an existing bike.

On top of these two programs, Planet Bikes also has staff volunteer days. A couple examples are for Madison organizations such as Free Bikes 4 Kidz and Wheels for Winners.

Keep up the amazing work Planet Bike and congratulations on a well deserved Platinum Award!


Does your place of work offer bicycle friendly programs? Let’s discuss in the comments below!



Planet Bike awards grants to six different non-profit bicycle advocacy organizations

Supplier of bike lights and accessories Planet Bike has recently awarded $24,000 to six bicycle non-profit organizations. The recipient organizations are working to provide programs that attract people to cycling and infrastructure projects to move bicycling forward across the country.

Planet Bike awards grants based on three focus areas: People, Places and Policy. Planet Bike’s advocacy goals include:

People: Planet Bike supports programs that enable all members of the community to have access to the tools and resources to become lifelong cyclists.
Places: Planet Bike promotes the construction of safe, comfortable and convenient bicycle networks suitable for people ages 8 to 80 years old that connect to where people live, work, shop and play.
Policy: Planet Bike encourages local, state and federal governmental policies and budgets that support complete bicycle networks for all people.

The following organizations have received support from Planet Bike in this round of funding:

League of American Bicyclists
The League of American Bicyclists represents bicyclists in the movement to create safer roads, stronger communities and a bicycle-friendly America. They define standards and share best practices to engage diverse communities and build a powerful, unified voice for bicycling.

National Interscholastic Cycling Association (NICA)
National Interscholastic Cycling Association sees a future where every American youth has the opportunity to build strong body, mind and character through cycling. NICA provides leadership, services and governance for regional leagues to produce quality mountain bike events and support every student-athlete.

Free Bikes 4 Kidz Madison (FB4K)
Free Bikes 4 Kidz is a non-profit organization geared toward helping all kids ride into a happier, healthier childhood by providing bikes to families most in need. FB4K organizes hundreds of volunteers to clean and refurbish donated used bikes. In 2018, FB4K Madison will give away more than 1,000 bikes to kids in need.

Bicycle Federation of Wisconsin
The Bicycle Federation of Wisconsin cultivates, motivates and unites a strong community of citizens and business and political leaders to move bicycling forward in Wisconsin. Planet Bike’s support funds outreach to women, children, families, and people of color through Latino Rides, Mobile Bike Repair, Bike & Walk to School programs and other educational and outreach initiatives.

City of Chicago Bicycling Ambassadors
The Chicago Bicycling Ambassadors program is leading the charge for a safe, healthy and sustainable transportation environment in the greater Chicago area. The Bicycling Ambassadors deliver bike handling classes and encouragement programs to make Chicago a haven for active transportation. Ambassadors promote bicycling at schools, parks, libraries, businesses, block parties, bike rides, farmers markets, and festivals. In 2017 ambassadors attended over 600 events.

Trips for Kids
Trips for Kids envisions a world where kids from all walks of life have the opportunity to know the joy of riding a bike and the freedom to explore the natural world on two wheels. They deliver transformative cycling experiences through an international network of chapters that promote healthy lifestyles, environmental awareness and personal empowerment for young people of all communities, especially those most in need.

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More kids on bikes with Trips for Kids!


Enter to win a rack and light from Planet Bike

Planet Bike Rack GiveawayThis week, we’re giving away a Planet Bike K.O.K.O. Rack and Grateful Red light to up your commute and cargo game. All you have to do is complete the brief survey below. Please read the terms and conditions prior to entering and don’t delay; the drawing will be held Thursday, November 5.

Planet Bike’s K.O.K.O. Rack is your everyday, heavy-duty cargo partner with a flat deck for oversized loads and a 55-pound capacity. The K.O.K.O. is versatile with mounting racks for different frame sizes and the ability to fit all wheel sizes. Rack weighs 662 grams and retails for $39.99.

Planet Bike GiveawayAlso included in this prize pack is the Grateful Red tail light, which includes hardware to mount it on a rear rack. With 150 hours of run time on AAA batteries, this ultra-compact, weatherproof light provides visibility for up to one mile. Retails for $19.99.

If you can’t see the survey below, take it here.

Create your own user feedback survey


Enter to win a free pair of Planet Bike fenders

The super secure and durable ALX aluminum fenders from Planet Bike will keep you dry in the most foul conditions. All hardware is pre-installed for hassle-free mounting. 100 mm mudflaps keep road spray on the road, not your toes. Will fit up to a 700x35c tire and available in your choice of silver or black.


To enter, simply complete the short survey form below, or open it in a new window. Please read the terms and conditions prior to entering—and don’t delay, the drawing will be held on Thursday, August 6.

Create your own user feedback survey

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