Nike signs on to sponsor Portland bike share system

Despite being known as the most bike-friendly large city in America, Portland, Oregon, is also one of the few major cities without a bike share system of its own. Now, thanks to a $10 million commitment from Nike, its bike share system will launch this summer with 1,000 orange bikes bearing the classic swoosh. The color is the same shade as the original Nike shoeboxes from 1971.


The system and the bikes will be known as Biketown, which is fitting as Nike had previously branded its birthplace of Eugene, Oregon, as Tracktown. The bikes will be bright orange and Nike will oversee their design, as well as that of the stations and the system’s digital presence.


The system is set to launch in July 2016 and will be operated by Motivate, a bikeshare management system used in New York, Chicago, the Bay Area, Washington D.C., Boston, Seattle, Toronto, Melbourne, Australia, and more cities around the world.


The bicycles themselves will be created by Social Bicycles (SoBi), a Brooklyn-based transportation technology company. A second-generation system, it has the renting and locking mechanisms built into the bikes themselves.


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