Join Bicycle Times and SRAM for a free, VIP ride experience


Most of the world’s roads are unpaved

The perception of road cycling as an asphalt-only discipline is a construct of recent history. Roads have been unpaved since roads began and cyclists have been riding them as long as bikes have existed. That’s why SRAM 1x (say: one by) drivetrainsfor road are so relevant. We invite you to ride with us  in Richmond on September 20 or Gloucester on September 26 as the 700c world celebrates the autumn of one discipline and the revolution of another.

As a Bicycle Times email subscriber you are invited to join SRAM for a free, first come-first serve ride and experience the improved chain security, simpler sequential shifting and an all the gear range you could need with the SRAM 1x system. It means “road riding” is no longer constrained to just asphalt.

To attend just sign up for a ride and select a bike in your size. The password is OPENTHEROAD1x. Bring your pedals, kit and helmet and we’ll make fit adjustments on your bike. You’ll roll with SRAM and friends on a fully supported ride adventure and gather afterwards to share a meal, some stories and some time for us to listen to your feed back. All for free.

Secure your bike now for Richmond or Gloucester.




Join Bicycle Times and SRAM for a free demo ride on July 18

The definition of road is changing. Paved or gravel. Well-planned or uncharted journeys. SRAM and Bicycle Times are inviting you to ride the latest SRAM 1x™ gear (pronounced one-by) to have just such an adventure.

As a Bicycle Times email subscriber, you are invited to join SRAM for a free, first come — first served demo and ride on Saturday, July 18, in Beacon, New York.


You’ll roll with SRAM ambassadors and professional cyclocross racers Gabby and Jeremy Durrin on a fully supported ride adventure and gather afterwards to share a meal, some stories and your feedback.

Don’t miss this free opportunity to sample the latest SRAM components on some of the nicest bikes on the road. When you sign up, select a bike in your size and SRAM will have it ready for you. All you need to bring is your pedals, cycling kit and a helmet.


The demo ride will traverse 41 miles of scenic roads that are half paved and half gravel, and gain 3,350 feet of elevation. It’s the perfect way to experience the new SRAM 1x drivetrains.

It’s the perfect ride to challenge yourself and the day-to-day. So come out if you’re ready on Saturday, July 18 for a great time. Hurry! Space and bikes are limited. The password to register is Beacon1x. Please note, the password is CaSe sEnSiTiVe. Register now!



Gallery: SRAM Open the Road Tour in Boulder

Images by Jake Orness, courtesy of SRAM

We joined SRAM in Boulder, Colorado, for an awesome ride on the new single chainring drivetrains as part of the Open the Road Tour. We rode 40 miles through Four Mile Canyon, along the stunning Switzerland Trail to Gold Hill and the iconic Gold Hill Store. The SRAM disc brakes were a huge help on the rough and loose Lick Skillet descent and through Lefthand Canyon, then we made it up over Old Stage and back to the Sanitas Brewery for tacos, beers and an informal focus group to see how the gear performed.

Special thanks goes to Skratch Labs and Real Athlete Diets for the nutrition along the way and to pro racers Nicole Duke and Kristin Weber for leading the way.

Stay tuned to see if the SRAM Open the Road Tour will be coming to a city near you.


To see full-size photos, click the magnifying glass.

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