Take a virtual tour of Fyxation’s new retail space


Located in Milwaukee’s Riverwest neighborhood in southeastern Wisconsin—home to a vibrant cycling community and the Riverwest 24 hour race, one of the largest urban bike races in the country—Fyxation recently renovated its new location to include retail.

Housed in the same building as Milwaukee’s Colectivo Coffee Roasters main roasting facility on North Humboldt Boulevard, the smell of fresh coffee is always in the air.

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“It’s a pretty amazing space and is not your typical bike shop,” co-founder Ben Ginster said. “The new space houses our leather production as well as our design center, office, warehouse and our new retail space and bike repair department. We’re located right off of the Humboldt Boulevard commuter route, which is one of the busiest bike commuter paths in the city and home to Milwaukee’s first green bike lane.

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“Our space is unique; in addition to housing our design center and warehouse, we’ve also relocated our leather production into the new facility and the new space is also home to our first ever Fyxation retail store,” Ginster added. “Our new flagship store is about 2,500 square feet and features Fyxation bikes, parts, our new line of Milwaukee- made backpacks and messenger bags, a full service area and our in-house leather production/assembly.”

Take a virtual tour of Fyxation here.

“As you can see from the Google View inside tour, the store is very open and in addition to having our service area out on the floor so customers can engage with our service team, the shop is focused around three large, open bike kiosks that let you walk through the store and explore current bike models.


“All of the displays in the store are mobile so that we can quickly convert the shop into an event space like we recently did when we converted the shop into an art gallery for a fundraiser for a  local cycling non-profit. Our leather production is in plain view and gives visitors a chance to see our production up close as we cut, rivet and assemble products for the shop and for our domestic and international customers.”


Hundreds of Santas ride through Milwaukee

Photos by Dave Schlabowske

Sleigh bells were ringing as hundreds of riders decked out in holiday cheer swarmed the streets of Milwaukee last week for the annual Santa Cycle Rampage.

Traditionally not much more than a pub crawl, some of the restaurants along the route took it upon themselves to donate a portion of the profits to the Wisconsin Bicycle Fed. Lowlands Group Restaurants event even brewed up a special Santa Rampage Belgian Bier. Lakefront Brewery offered up free beer. And Great Lakes Distillery donated $1 for every drink sold.

If you missed out on the action you can read about it and see more photos at wisconsinbikefed.org.


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