The Name Game, Part 2.

Ever wonder who comes up with the names for bikes? We did. It turns out the process can be one of the most fun, and frustrating, jobs in the bike industry.

We asked a few friends at various bike brands to share their favorite stories.

If you missed Part 1, check it out here.

Local Landmarks

By Chris Holmes, Marin Bikes

I don’t have any stories of bike model names having to be changed due to conflicts or learning that the name we chose was slang for something we wanted to distance ourselves from. About the closest I came to that was when I was at Schwinn Cycling & Fitness when we’d periodically get complaints about our Homegrown line of American-made mountain bikes having a “drug name,” even though we had nothing that’d imply marijuana. The bikes even used a tomato icon for years — we thought that if Americans grow any veggies in their gardens, it’s likely tomatoes.

We were also a bit miffed when Nissan introduced the Frontier truck to the U.S. market, as we had a registered trademark for that model in the U.S. Patent and Trademark Office’s Class 12 (Vehicles; apparatus for locomotion by land, air or water), but our legal staff advised not spending the effort to go against a much larger company. Truth be told, I don’t think anyone would really confuse a pickup with an entry-level mountain bike, but companies have to be protective of their intellectual property.

Marin is an interesting study in that the vast majority of the model names came from places within Marin County. Pine Mountain, Indian Fire Trail, Mount Vision, Bobcat Trail, Bolinas Ridge, all on the mountain side. Fairfax, Terra Linda, San Rafael, Larkspur, Kentfield, etc. on the pavement side. The Gestalt, introduced for the 2016 model year, was named in part after the popular Gestalt Haus in Fairfax.

Photo: Justin Steiner

Photo: Justin Steiner


The Long and Short of It

By Eddy Marcelet, Kona

The process of naming bikes, at least at Kona, is something I dread. No one agrees, it takes ages and it’s hard to come up with winners. We’ve been known for all the Hawaiian names and ones with volcanic themes, but in recent years have switched to a lot of Japanese stuff like Honzo, Kitsune, Raijin and other cool sounding stuff that also has some character. We also like to keep some old ones alive like the Hei Hei, which means “race” in Hawaiian and was reintroduced in the 2000s after a long hiatus from when it was a titanium hardtail years before.

Some names we are known for are the Humu humu nuku nuku apua’a which for ages was the longest model name in the industry until Quintana Roo came up with something even more ridiculous. We went in the other direction and chased the shortest name in the industry with the A, a dual suspension singlespeed. It was a good name since A is also ONE as in A bike, so it had a cool story built into it. I still think after all our Hawaiian names the Munimula was one of the better ones we had. It’s just ALUMINUM spelled backwards, but sort of sounds Hawaiian. The thing that sucks is so many people can’t pronounce our names and butcher them constantly.

Another good one was the Chute, a mountain bike we named to work with riding steep and gnarly terrain like you find on the North Shore. Unfortunately, “Chute” (at least phonetically) means “crash” in French, so our Quebec guys struggled with it.

You may not know this, but even our brand name had to change. After Jake Heilbron sold Rocky Mountain Cycles and went to work in California with Marin and Tom Ritchey while his two-year non-compete was in effect, he came back and, with Dan Gerhard, started up their new brand called Cascade, named after another mountain range. Sure enough there was some conflict there, and we had to change it. As Jake described it when being interviewed once, “all the good names were taken.” I guess in the end our names convey our looseness and sense of humor as a company.

bt43 kona wo 1

Photo: Adam Newman


The Alligator Speaks

By Jon Cariveau, Moots

The original founder of Moots [Kent Eriksen] as a child had a rubber pencil eraser in the shape of an alligator. When he was a kid he was riding the bus one day and the bullies on the bus stole the eraser from him and poked a hole in its head and gave it back to him. After that when you squeezed the head of the eraser it would create this little suction and when its mouth would pop open it would say “MOOTS.” So he decided to name the pencil eraser Mr. Moots, after the sound it made.

[Later] he started writing and drawing cartoons for the school newspaper, this was in the late ‘70s, and it was called “The Adventures of Mr. Moots,” and he would draw this character, the alligator, doing different activities like hiking, biking, cross-country skiing, whatever outdoor activity he could think of. He had this whole cartoon strip.

After that he graduated high school and toured the country on a Schwinn Varsity and ended up in Steamboat [Steamboat Springs, Colorado] and he was pretty much broke, so he started working at a bike shop that doubled as a ski shop in the wintertime. After a few seasons of that, one of his friends went to a Bruce Gordon frame building class and came back to Steamboat after that class and [Eriksen] built his first bike with the help of the guy who had been to the class. He stood there and thought, “What am I going to name this thing?” and he still had the rubber pencil eraser with him and he thought “I’m not going to name it after myself; I’ll name it a ‘Moots.’” That was 1981 and Mr. Moots has been with us ever since.

More recently we named the Baxter. And that was hard one, because we did have the “name the bike” thing going on the whiteboard, and all of them kind of fell short. So there’s a dog at Moots that comes to work pretty much every day and his name is Baxter. When I first met Baxter, years ago, I thought, “Wow, this is a super mellow, laid back dog.” He’s kind of this lovable, loopy chocolate lab. But anyway, somebody wrote that name on the whiteboard and it won out. So “Baxter” it was.

There used to be a little bit of a system but we gave up on that. Let’s have some fun. Name it after a dog.

moots baxter

This article originally appeared in Bicycle Times 45. If you missed Part 1, read it here.


Kona: Not Far From Home

Courtesy of Kona. Words by Erkki Punttila. Photos by Teemu Lautamies.

The calling

I really love exploring new places with my bike, but I also constantly hear the call of the sea – why not combine the best of both worlds? First enjoy a nice evening cruise and then hit the trails with your lights on and find a peaceful spot to camp. My boat is an old fishing boat and has a 5.4 litre truck engine from 1972 that has proven to be quite “reliable”. They are somewhat simple machines after you get to know the basics of maintenance and repair. Just like bikes. Remember your first wheel build? Slightly scary at first, but very rewarding at the end.


Into the night

On longer bikepacking trips it would be ideal to find a camp site before the sun goes down. It just makes things easier. But sometimes it’s fun to ride in a pitch black forest with your lights blazing. Your focus shifts from the scenery to the trail and its obstacles. And what better way is there to scare yourself shitless than startling a sleeping moose just a few meters from you?


A few tips for night riding

  • Set up your lights before it gets dark. Then you can just turn them on and keep going.
  • Know your gear. How long does the battery run on low/medium/full power?
  • Conserve power. On roads you can use the low setting on your lights and then turn it up when the trail gets nasty.
  • Always have a backup light source so you can continue if one fails. Probably the best option is to have a hub dynamo powered light for riding and recharging your GPS/phone/headlamp during the day. And a good quality waterproof headlamp for camp activities.
  • Know where your gear is. Try to memorize all of your stuff when packing and always pack things in the same place. You can then find spare batteries or your multitool even with your eyes closed.
  • Pack wisely. Having your shelter in one place with easy access is nice. I keep my tent as the first thing in the handlebar bag along with a dry base layer. Dry clothes, shelter, food, sleep.


If you are planning to get big miles in for the day your only choice is to get up early and get going. There is no way around that. But sometimes it is utter bliss not to have a plan at all. Sleep as long as you feel like. Enjoy breakfast and coffee. Get going when you feel like it and do it for as long as it’s good. Have a break, take a nap. Eat warm food, look at birds – whatever makes you happy.


Steps to a quick getaway

Set up everything for a quick start before going to sleep. I fill my Jetboil with the right amount of water for porridge and coffee and keep it on standby in the tent’s vestibule. Have all the food you plan to eat ready (but don’t do this in bear country!). Then, this:

  1. Make sure your alarm goes off loud as f@ck in the far end of the tent so you’re forced to get up to turn it off
  2. Open the valve of your air mattress
  3. Get up and light up Jetboil
  4. Shut off the alarm
  5. Put on riding clothes
  6. Stuff sleeping bag
  7. By now the water is boiling. Pour it into your favourite titanium cup and add porridge flakes. Eat and scrape the sides with your spork. Pour more hot water and add instant coffee.
  8. Since the coffee is likely too hot, pack your stuff and roll up your sleeping mattress while it cools.
  9. Enjoy your coffee. It also cleans your mug from the porridge. Kind of.
  10. Stuff your gear into your seat and frame bag, then take down the tent and pack it along with your dry base layer.
  11. Enjoy your 15 minutes of fame.


Tips for big days

  • Eat light and fast in the morning. Ride for about 1-2 hours, take a dump and have a second breakfast :)
  • Have food ready on your stem bags to eat on the go.
  • Eat something once per hour even you don’t feel hungry. You don’t really need a big lunch break, just keep on going and remember to eat.
  • Hydration is key. I always have one bottle with electrolytes and one with plain water. On longer legs I fill them from my bladder or other source and try to keep the balance.
  • Your favourite candy and something salty like beef jerky is good motivational food.
  • If you eat at a restaurant or gas station during the day, don’t eat in. Order 3 hamburgers and a coke, eat one standing and continue with the two burgers in your jersey pockets. The satisfaction of eating a cheeseburger while coasting along a gravel road at 25km/h is heaven.



Every trip comes to an end unfortunately. If you have a specific goal that you want to reach, why not celebrate a bit when you reach it? A mountain top, a tough hike-a-bike, a big climb, a 200km day, whatever – reward yourself and maybe take a picture of it. Later on you won’t remember all the details of the suffering, but you will feel the sense of accomplishment and have a great story to tell. Just go out there and do it your way.

From Kona:

For this adventure, Erkki rode our Swiss Army knife, the Unit, in completely stock form. With its Reynolds 520 steel frame and single speed drivetrain, the Unit has been a mainstay in the Kona line for years and for 2017 we’ve given it some updates that only expand its versatility. Five bottle cages and room for 27.5+ wheels – which now come stock on the bike – will enable you to get out there whether you’re looking for a singletrack ripper or the foundation of a solid bikepacking setup. The powder blue Unit in the video is available in Europe, while North America gets down with matte olive green. Get all the details on the Unit here.



Kona Humuhumu vs. Electra Moto 1


Tester: Adam Newman

What do we have here? Are they klunkers? Not really, they have 29 inch wheels and disc brakes. Mountain bikes? No way. Too much style. Cruisers? I guess you could say that, but they are a hell of a lot more fun than what you find at the beach.

For the sake of seniority I’ll address the Kona first. The Humuhumu model dates back to 1992 when the brand wanted to offer something that put fun ahead of performance. By that point mountain bikes had already gotten incredibly complex, but not everyone needed scandium and elastomers to get around and get dirty.

The Moto 1, on the other hand, is one of the most sporty models in Electra’s line-up. Best known for its relaxed, “Flat Foot” cruiser design, it isn’t a brand you might normally equate with gettin’ rad. Then again it was acquired by Trek Bikes a few years back and the Moto 1 has more than a passing resemblance to the short-lived Fisher Sawyer mountain bike.

Frame and fork

The heart and soul of both these bikes lie within their distinctive frames. Each has an additional top tube that recalls the classic lines of bikes like the pre-war Schwinn Excelsior that often had a faux “gas tank” attached to simulate the motorcycle styling of the day. Many of these bikes were re-purposed in the mid-1970s as “klunkers,” sturdy, off-road bicycles that we the genesis of the modern mountain bike.


The Kona’s chromoly steel frame has straight tubes and a straightforward layout. The sliding dropouts allow you to tension the chain, but there’s no derailleur hanger or provisions for shift cables. Practicality is still possible, as it has a full compliment of rack and fender eyelets, but only one bottle cage mount. The fork has Kona’s classic P2 shape and a set of mid-leg bosses for a front rack. The 44 mm head tube means you can even try experimenting with a suspension fork.


The Electra, in contrast, has more curves than Kim Kardashian. The frame might look old-school but the material is modern 6061 aluminum. It’s much more sleek than the Kona, with internal brake cable routing, no bosses or eyelets save for the single bottle cage mount, and a simpler, stamped, track-style dropout. While the Kona’s paint sparkles in the sun, the Moto 1 has a sinister, matte blue hue that looks like serious business.

By choosing aluminum over steel Electra is able to save a significant amount of money in the construction process and offer the Moto 1 at hundreds less than the Kona. The Humuhumu is a better frame, for sure, but it can’t compete with the Moto in terms of looks alone.

Wheels and tires


While the Humu models have traditionally sported 26 inch wheels, Kona outfitted the newest Humu with big 29 inch hoops, in this case WTB SX19 rims laced to Formula hubs and wrapped in buttery smooth Schwalbe Big Apples. The rear hub has a singlespeed freehub body that makes switching cogs a breeze.

The Moto 1 also comes with massive 29 inch cruiser tires, in this case Electra’s own design with a moto-inspired tread reminiscent of Steve McQueen’s favorite Triumph. The wheels themselves are no-name hubs spinning Electra’s own massive, double-wall rims and the rear hub sports a traditional, thread-on singlespeed freewheel. I love the look of the Moto 1’s tires, but the Kona just has it beat in terms of quality and especially weight savings.



Both these bikes are dedicated singlespeeds, and while you could conceivable hack a drivetrain onto the Humu, that’s not really what it’s all about. The Electra is available in a three-speed model, but in the case of these retro-inspired cruisers, more isn’t always merrier. Kona sticks to a tried and true mountain bike drivetrain with four-bolt FSA crankarms and a threaded bottom bracket pushing a 38×18 combo.


Electra went for a BMX-inspired look with a Euro bottom bracket and and BMX crankarms and chainring with a 40×18 gear ratio. While the BMX crank looks kind of cool, I’d have to give the nod to Kona for the ease-of-use and compatibility of other parts you might have sitting around in the garage for future upgrades. Both bikes have gear ratios that I would put at the tall end of the spectrum for around-town use, especially the Electra, which isn’t hill-friendly out of the box.



Being able to stop quickly and easily is the best confidence booster when it comes to going fast, and I’m quite thrilled that both these brands laughed in the face of the rim brake tradition and chose to go with mechanical disc brakes.


Kona has Tektro Novela calipers with 160 mm rotors and the Moto 1’s calipers are unlabeled, but a pretty standard design. They both work quite well but the Humu has a higher quality feel in your hands. The Moto 1 is also hampered by the rear facing, track style dropouts, as getting the caliper to line up properly if you decide to switch up the gearing is going to be a bit of a hassle.

The ride


Both of these bikes are a ton of fun to ride, especially when you’re tracking your progress in smiles-per-hour. With the can-do attitude of a happy puppy they are just asking for you to hop a few curbs and skid your way around the neighborhood. I wouldn’t choose either for a lengthy, year-round commute, though the Kona can at least take a set of fenders. While the two bikes weigh about the same, the Kona has much more pep in its step, thanks to the high quality wheels and tires. I think the massive rotating mass of the Electra’s wheels slow it down and give it a slightly sluggish feel.



While both bikes have chunky, BMX-style stems, only the Kona has the uber-cool handlebar that looks like it just came off a flat-track race motorcycle. It’s huge too, measuring 800 mm wide— something that riders small-in-stature might want to take heed of. That single piece notwithstanding, I can’t help but think the Electra just looks better from every angle. The extra curve of the tubes, that matte paint, the classic tire tread… It all adds up to a very handsome bike indeed.


It’s quite likely that both these bikes fall into shoppers’ “N+1” category. Like a summer sports car the priority here is pleasure, not practicality. The Electra is hundreds of dollars less, but if it were up to me I’d be saving my pennies for the Kona. It’s a blast to ride, has the edge in terms of practicality, but most of all it brings a mischievous smile to my face every time I ride it, and isn’t that what these bikes are really for?


Kona Humuhumu

  • Price: $899
  • Weight: 29.5 pounds
  • Sizes: S, M, L (tested)

Electra Moto 1

  • Price: $550
  • Weight: 29.6 pounds
  • Sizes: One size



First Impression: Kona Wheelhouse and Sutra LTD

Kona is pretty well known as a mountain bike brand, but it also has plenty of road-going products with finger-in-your-eye mountain bike attitude. While many companies start with road racing bikes and then branch out into adventure, travel and commuting, Kona focuses solely on the kind of bikes you’d expect to see in Bicycle Times.

Each year Kona hosts its dealers and some of us media slime for an event called the Kona Ride. It’s a chance to get hands-on with the new models and hobnob with the Kona employees. Nearly the entire company joins in and it’s fun to match some faces with the bikes named after them. Traditionally held at the brand’s US office in Bellingham, Washington, this year they invaded our neighbors to the north and hosted it in Squamish, British Columbia.

2017 kona ride 1

If you’ve heard of it but you’re not familiar, Squamish is sort of halfway between Vancouver and Whistler, the mountain bike/ski mecca and host of the 2000 Winter Olympics. Squamish used to be the place where you stopped for gas and a pee on your way north, but in the last few years the city has seen a huge surge in popularity thanks to dual booms of interest and investment in outdoor recreation, namely cycling, rock climbing and whitewater.

I was fortunate enough to have a few days to explore town and sample Kona’s latest bikes. A friend and I grabbed two from the demo fleet and set out to get lost.

2017 kona ride 3

First up is the Wheelhouse. A new model for 2017, it starts with the same Reynolds 853 steel frame as the Roadhouse model introduced last year but does away with some of the frills to hit a lower price point, in this case $1,600. Built with a 10-speed Shimano Tiagra drivetrain and a wide gear range, it’s the perfect do-it-all road bike.

2017 kona ride 4

Disc brakes and 30 mm Schwalbe tires give it great stopping power and a smooth ride, especially when combined with quality steel. Kona says it will fit a 28 mm tire with fenders and maybe a 32 mm without, which is exactly what we like to see in a road bike. And a threaded bottom bracket! Rejoice! 

2017 kona ride 7 2017 kona ride 6

The Roadhouse model ($3,799) remains for 2017 and gets an even higher end spec: Shimano Ultegra 11-speed with hydraulic brakes, Mavic wheels and a very cool frame that has been welded AND brazed, then clear coated.


Halfway through our ride we stopped at Fergie’s, a Squamish institution if there ever was one. It’s an indoor and outdoor cafe open for breakfast and lunch. The property also boasts 12 riverside cabins and a whitewater guiding service, so you’ll have plenty to do before and after you fuel up with some amazing Eggs Benny.

2017 kona ride 2

After lunch my friend and I traded bikes and I hopped aboard the new Sutra LTD ($2,000). Introduced last year, it gets an update for 2017 in the form of even more tire clearance. Officially it will fit a 29×2.1 tire, but you might even fit a little more.

2017 kona ride 8

It ships with the new 45 mm WTB Riddler gravel/adventure tires that can be painlessly converted to tubeless with the WTB Frequency Team i23 rims. Despite the quick release axles at both ends, these are straight-up mountain bike wheels and can handle whatever punishment you want to throw at them.

Compared to the Wheelhouse, the Sutra LTD feels like a much bigger bike. It has a less aggressive position and the flared handlebars are nice and wide. It’s not too burly for road use though, as the tires don’t have that annoying vibration that many treaded tires have on pavement. While we only got to explore some gravel alleys, Kona approves of, no actually encourages, you getting it dirty on some singletrack.

2017 kona ride 9

The steel frame has mounts for up to five bottle cages so stay thirsty, my friends. It’s built with a SRAM Rival 1×11 drivetrain and hydraulic disc brakes. It’s also available as a frame and fork for $550.


While the Sutra LTD takes care of the bikepacking and gravel market its sibling, the Sutra model ($1,400), gets the more traditional road touring treatment with a 3×9 drivetrain, bar end shifters, rear rack, fenders, Brooks saddle and some beautiful, sparkly root beer paint.

Other highlights

We didn’t get to sample any of these new bikes, but there’s a lot to like about the 2017 lineup. You can also read my ride impressions of the Big Honzo DL in our sister magazine, Dirt Rag.


Jake the Snake: The Jake line of cyclocross bikes gets a few tweaks, and the cantilever brakes are gone for good. The cyclocross/gravel crossover Private Jake model would be my choice.


Esatto: A disc brake road bike for adventure seekers, not skinny pants racers. It’s available in aluminum, carbon and Ti.


Rove: Perfect for commuting, light touring or all around adventures that don’t require tires as big as the Sutra LTD. The Rove is available in aluminum, steel and Ti versions. Read my review of the Rove here.


Unit: Historically a steel, singlespeed 29er, the Unit goes 27plus for 2017, though it keeps the traditional 100/135 mm quick release sliding dropouts. It also gets a whole host of braze-ons so you can build it up for any kind of adventure. It’s also available as a frameset for $525.


Ute: Kona still makes the Ute.



First Impression: Kona Humuhumu

I was stopped on the side of the bike path, topping off a slightly underinflated tire.

“Hey nice bike. What’s that extra tube for? Must be heavy duty or somethin’. Is it for extra weight?”

The tube in question is the twin top tube on this here Kona Humuhumu. A retro/cruiser/mountainous/classic/singlespeed/bar-hopping/klunkish/commuter. Why is the extra tube there? Because it can. Why does this bike exist? Because fun. #becausebikes


Note: Leopard print saddlebag and pink Klean Kanteen not included.

The Humu has been in Kona’s line since 1992 and was loosely inspired by the legendary Lawwill Pro Cruiser and Koski Trailmaster. More of a giant BMX bike than an upgraded klunker, the original Humu wasn’t meant to be a hard-edged trail tamer, but rather a less expensive way for fans to fly the Kona flag while getting to class, cruising the neighborhood or generally causing a ruckus wherever they went.


The current iteration was inspired by a custom build and sports the same classic layout, 4130 steel tubing, moto-style handlebars and let’s-go attitude of the original, but updates it with disc brakes, 29-inch wheels and sliding dropouts.

BT-kona-humu-4 BT-kona-humu-7

Unlike a lot of cruisers, the Humu is available in three sizes so everyone can join in the fun. The Schwalbe Big Apple tires measure a massive 2 inches wide so the ride is magic carpet smooth. The rear hub is nearly silent too, letting you roll in stealthy silence. It’s available in orange or lime for $899.


So far I’ve had a blast hopping curbs, blasting through alleys and riding like a hooligan. I’m guessing that’s exactly what Kona was going for.


Watch for my long-term review of the Humuhumu in an upcoming issue of Bicycle Times. Subscribe today and help support your independent voice for cycling.




Kona adds some sweet road, cross and adventure bikes for 2016

Kona has been expanding away from its mountain bike background lately, and the sneak peak we got on the 2016 models takes things to the next level. Here are the four models that stood out the most to me.



Private Jake – $2,000

An all new aluminum frame offers modern updates like front and rear thru-axles, and geometry that is on the slack and low side for a cross bike. Combine that with sliding modular dropouts and a single-chainring specific design, and this might be more of a “fun bike” than race bike, and that is OK with us. It even has clearance for 40 mm tires.


Roadhouse – $2,400

Steel road frames and disc brakes aren’t common bedfellows. Which is a shame. The Roadhouse unashedly combines a Reynolds 853 steel frame, flat mount disc brakes and thru-axles for what is perhaps the most modern production steel road bike I’ve seen. But fear not, it isn’t all high-tech. Those looking closely will see rack and fender mounts. I am probably in the minority here, but about the only thing that would make this a better bike is a high-end steel fork.


Sutra LTD – $2,000

Fear not touring cyclists, the standard Sutra model is still around, still has a triple crank, Brooks saddle, and a rear rack. The Sutra LTD leans more towards use on unpaved roads and dirt. Combine a frame with lots of braze-ons,  a 1×11 SRAM drive train with a wide-range 10-42 cassette, hydraulic disc brakes and 47 mm tires, and you should be ready for anything from long dirt-road tours to detours on the way home from work.


Essatto Fast – $TBA

We have almost no info about this bike, but we do know there are a surprising number of riders that want the speed of a road bike without the drop bars. This looks like it should fit the bill nicely for those riders.


As of this posting, Kona’s website isn’t live with the new bikes yet, but it should be soon.


Video: Kona Bikes ‘Going Deeper Into Road’


Courtesy of Kona Bikes. Photo by Blake Jorgenson.

Far gone in the American southwest, in a land shaped by the sun, where people live a hardy, rural life, there hides some of the world’s most adventurous roads. Lined by spectacular rock formations and under an impossibly giant sky, sagebrush and cactus give way to endless dirt and pavement.

At Kona, we design our Road bikes to be a little different. For us, it’s about stories: Those rides that turn to experiences as you go deeper. Located on the Colorado Plateau, the Four Corners area is named after a quadripoint where the boundaries of New Mexico, Colorado, Arizona and Utah all meet. It is the only instance in the United States where four states intersect. Home to the Navajo, Hopi, Ute and Zuni Nations, the area is steeped in story and adventure—the perfect place to showcase the huge range and capability imbued in Kona’s 2015 Road program.

From the rough and tumble nature of the go-everywhere Rove AL, to the speed and diversity of the Zone; the performance and style of the Honky Tonk, to the endless endurance of the Esatto DDL, at Kona we design bikes whose boundaries are loosely defined. When the pavement gets rough, and the asphalt turns to gravel, then dirt, and the miles don’t ever want to stop, that’s where our bikes come alive.

To tell that story, we take you along for a ride through the Four Corners on four different Konas. From north to south, east to west, on solitary roadways through one of the most geographically rugged and visually stunning regions in North America. Come with us as we go deeper into road.


Winter in Finland with Kona’s Dr. Dew


After catching word that the next Dew Files would take place in Finland during the month of January, Dr Dew’s thoughts were, “Thank goodness it isn’t a Hawaiian shoot!”

Welcome to winter biking’s most friendly city. With more than 750 miles of cycling routes, a little darkness and freezing temperatures doesn’t stop the thousands of Helsinki commuters who ride to work every day through rain, sleet, and snow.

In this installment of the Dew Files, we follow Kona Bikes‘ intrepid bike designer into the heart of winter to find out just how hardy the Finns are. “The Finns show a great enthusiasm for life,” explains Dew. “Their warmth and hospitality made it feel like we were in Hawaii instead of being just outside the Arctic Circle.”


Video: ‘Growing Up Cross’

Courtesy of Kona Bikes

On any given weekend during late summer through to early winter, cyclocross racers of all ages gather to test their mettle through mud and frozen grass, up and over obstacles, from Europe to North America and beyond. Kona has always loved cyclocross racing, from the camaraderie to the challenge, and of course, the unadulterated fun. As a testament to that passion, we follow three Kona cross racers from age 9 to 33: two racers from Rad Racing NW, one of the top youth development cycling programs in the U.S., and Kona Team rider Helen Wyman, one of the top female cross racers in the world. For us, it’s not only about creating bikes for future champions, but also inspiring a love for cycling that lasts a lifetime.


Kona debuts new titanium road bike


Building on its journey along the “Neverending Road,” Kona announced on its blog today a new project to be hitting the streets this summer, the titanium Esatto road bike. Built in Tennessee by Lynskey, the Esatto is designed as an endurance road bike, capable of fitting larger tires (up to 32c) and featuring a more relaxed geometry. Details include laser-etched graphics and hidden fender eyelets.


  • 3/2.5 seamless Ti material
  • Tapered HT (integrated HS design)
  • Ovalized DT and chainstays
  • New Endurance Comfort geometry
  • Kona Carbon monocoque fork with slight curve for smooth and compliant ride
  • Full fender and 28c tire clearance (up to 32c without fenders)
  • “Invisible” removable fender attachment eyelets
  • Available in six sizes (49, 52, 54, 56, 59, 61)

The titanium frame and proprietary carbon fork will retail for $2,499. Bikes are available now, so contact your Kona dealer if you are interested.



Review: Kona Rove


Kona designed the Rove as a versatile machine, mixing the practicality of its commuter and touring models with the fit and geometry of its cyclocross heritage. The result is a bike that feels responsive, but still delivers versatility that will keep you rolling all year.

It seems rim vs. disc brakes has superseded Campagnolo vs. Shimano as the debate du jour in the bicycle industry, and there’s no doubt which side I’m on. A mechanical disc brake is easy to set up, simple to maintain, performs well, and inspires far more confidence in this rider than a rim brake ever could. The Rove’s Hayes CX5 calipers did seem underpowered at first, but once the pads were bedded in they stopped just as I had hoped. I’m a little surprised to see 140mm rotors spec’d when 160mm wouldn’t seem excessive.

Read our full review here.


Meet the Kona Freerange bikes

We’re always debating what these types of bikes should be called. They’re not touring bikes per say, but they can certainly tour. They’re less racy than a cyclocross bike. And I don’t even know what a “gravel” bike is supposed to be.

Kona has dubbed them the Freerange, and I think it’s a great name. The Rove and Sutra share a frame, but sport different build-ups, and if you’re looking for something a little more extravagant, there’s the Rove Ti, built in the USA by Lynskey.


How bikes make cities cool

Fresh from the Kona Productions Crew, How Bikes Make Cities Cool – Portland, is a five-minute mini documentary that explores the thriving bicycle culture resident to one of North America’s most progressive metropolises. Filmed entirely by bike, with support from longtime Kona Portland dealer Sellwood Cycles and resident Team Kona athletes Erik Tonkin and Matthew Slaven, we spent the better part of a week talking to commuters, following kids to school and capturing the friendly vibe and funky nature of a city that embraces self-propelled commuting at the heart of its identity.

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