Retroshift expands and renames itself Gevenalle


Portland-based cyclocross component maker, Retroshift is now known as Gevenalle. The name is derived from two dutch words and translates to “Give All”. Along with the rebranding, the company is offering two new products, a hydraulic disc brake shifter and the HOUP, a cassette spacer to help prevent mud-induced derailleur-spoke contact.

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