Made in Austin

Photos by Justin Steiner

With an official city slogan of “The Live Music Capitol of the World”, it’s easy to see why Austin is an epicenter of cool and trendy. In addition to playing host to a number of the country’s most well-attended music and tech festivals, Austin is also the most bike-friendly city in Texas with a Silver rating from the League of American Bicyclists. Here are three of my favorite things made in Austin.


Traveller Slim Straight denim jeans – $225

Traveller Denim Co. is the brainchild of founders Selenia Rios & Erik Untersee, proud Austinites who wanted to make something cool and lasting in a world increasingly filled with disposable products.

Starting with USA Cone Mills 15oz redline or Japanese selvage denim, the  Slim Straight jeans have a tailored upper block and leg with a mild rise, and are individually produced on vintage industrial machines by hand in Traveller’s Austin storefront.

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Offering several styles, Traveller keeps a small stock on hand that can be shipped to you directly, though for the full experience, they suggest you stop in their Chestnut Avenue storefront for a proper fitting. Four to six weeks for delivery.



Fireman’s Texas Cruzer 29er – $1,400

Since 1998 Fireman’s Texas Cruzers have been cranking out bikes inspired by Cruiser Class BMX bikes of the `80s. Offered in three wheel sizes (24, 26, and 29-inch) the 4130 chromoly frames are made to be bashed around, and though the 71-degree head tube angle and 66-degree seat tube angle sounds a bit wonky, the bikes are a blast to ride. Also available as a frame set for $750 + S.H.


In addition to making cool bikes, Fireman’s Texas Cruzer has partnered with Real Ale Brewing to bring you a couple swell choices to swill.

The Sword – Gods of the Earth

In the tradition of Black Sabbath, Led Zeppelin and the more contemporary High on Fire, Gods of the Earth (2008) is the second studio album from the Austin-based heavy metal band The Sword.

Playing on classic fantasy themes like “How Heavy this Axe”, “The Sundering” and “The Frost-Giant’s Daughter”, Gods delivers 11 tracks of bombastic, head-bang inducing, distorted goodness.

Editor’s note: This originally appeared in Issue #32 of Bicycle Times. To make sure you never miss a bike review, order a subscription and you’ll be ready for the everyday cycling adventure.

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