Eurobike 2014: BRG Sports Invests in MIPS

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Multi-directional Impact Protection System (MIPS) helmet technology has been in existence since 2001, and the Swedish company just received a minority investment from California-based BRG Sports, parent company of well-known helmet makers Giro and Bell. The announcement was made at the 2014 Eurobike Show in Germany yesterday.

Not only will BRG Sports introduce several MIPS-equipped helmets under its own brands, it will continue to license the technology to several competitors, including Scott, POC, and Lazer Sport, among others.

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