Swallow Bicycle Works joins forces with Bruce Gordon

After finishing their traverse of the U.S. along the Trans-America Trail, possibly the first to do so by bicycle, Sarah and Tom Swallow were looking for their next adventure. They had closed up their bike shop, Swallow Bicycle Works in Loveland, Ohio, before they left.

The completed their ride across the country on Bruce Gordon’s Rock N Road tires (see our review in Issue #38) and, after visiting Gordon in his Petaluma, California, shop, they decided to stay. The Swallows will join Gordon running his bike shop doing repairs, manning the phones and sharing their knowledge of adventure touring with the world.


Gordon knows a thing or three about that market, too. His Rock N Road touring bike—in both custom and production versions—has been at the forefront of big-tire, gravel road riding for decades. The flat-bar version is even credited with helping to create the market for 29-inch wheel mountain bikes.

Their target start date at the shop is February 1, 2016.


Bruce Gordon to open retail location

Bruce Gordon has long been a staple of the cycling scene in Petaluma, California, and now he’s opening his first retail location to offer his hand-made frames and components.

The shop will display Bruce Gordon frames for sale, as well as his own personal bikes he has built over the last 40 years. Also on sale will be a growing collection of products from artisans who share Gordon’s commitment to US-made goods, including White Industries, King Cage, and others. Bike service will also be available, from tune-ups to custom bike builds and wheelbuilding.

If you’re in the neighborhood, swing by for the Grand Opening party October 26 from 11-7. Bruce might even wear his fez!

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