IKEA launches pilot program in Portland to encourage bike sharing

Words by Jeffrey Stern. Photos courtesy of Spinlister. 

Aimed at individuals who use their bicycles to commute, run errands and get around town on a daily basis, the new program launched in conjunction with Spinlister hopes to get more people in the already bike crazy town not only riding, but sharing their new IKEA SLADDA bikes.

Starting on Earth Day last month (April 22nd), IKEA launched their one-of- a-kind SLADDA bike partnership with Spinlister in their Portland, Oregon at 10280 NE Cascades Parkway location.

Alessandra Zini, the IKEA Portland store manager said, “Portland knows its bikes. We think Spinlister offers a great opportunity for our customers to try SLADDA before they buy it.”

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With Portland already boasting the highest rate of bicycle commuters in America and Earth Day being associated with green initiatives such as alternative modes of transportation like cycling, this geographic specific test-launch doesn’t come as a surprise.

Details on the Portland launch running from April 22nd to July 22nd are as follows:

Portland area IKEA Family members receive a $150 discount on the SLADDA bike bringing the cost down to $349. Once the SLADDA is purchased, owners can list their bikes on Spinlister with 0% listing fees until the entire cost of the bike is recovered from rentals. Spinlister normally takes a 17.5% listing fee on the daily rental price. Sounds like an easy way to pay off a sweet new commuter, right?

Offered with front and rear racks, a cargo trailer and powered by an automatic 2-gear belt drivetrain integrated into the rear hub, it looks like quite a few Portland cyclists have taken advantage of the offer already, posting their bikes for $5/hour, $20/day or $100/week making the return on their investment quite swift.

“We’re thrilled to be able to introduce the SLADDA bike from IKEA to the Spinlister community,” says Marcelo Loureiro, CEO of Spinlister in a press release from IKEA.

“Providing sustainable and affordable urban transportation is a core facet of the Spinlister platform, and partnering with IKEA offers us the opportunity to share that vision with more riders. By adding their new SLADDA bike range to Spinlister’s global marketplace, IKEA is staking a bold position at the forefront of the bike sharing economy,” he continued.

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Typical bike rental prices run upwards of $25 or more per day on Spinlister, so the SLADDA price is a good deal that should entice more users to the bike sharing platform based in Santa Monica, California.

It’s important to note that the actual location of the IKEA Portland store is not easily accessible by the current bike routes in the city. Perhaps if the pilot is successful, not only will more stores around the country be featuring the Spinlister SLADDA deal, but it could spearhead better bicycle infrastructure in the surrounding neighborhoods as well; a win-win for all parties involved, getting more economically friendly bike options on the road throughout the country.

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Nike signs on to sponsor Portland bike share system

Despite being known as the most bike-friendly large city in America, Portland, Oregon, is also one of the few major cities without a bike share system of its own. Now, thanks to a $10 million commitment from Nike, its bike share system will launch this summer with 1,000 orange bikes bearing the classic swoosh. The color is the same shade as the original Nike shoeboxes from 1971.

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The system and the bikes will be known as Biketown, which is fitting as Nike had previously branded its birthplace of Eugene, Oregon, as Tracktown. The bikes will be bright orange and Nike will oversee their design, as well as that of the stations and the system’s digital presence.

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The system is set to launch in July 2016 and will be operated by Motivate, a bikeshare management system used in New York, Chicago, the Bay Area, Washington D.C., Boston, Seattle, Toronto, Melbourne, Australia, and more cities around the world.

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The bicycles themselves will be created by Social Bicycles (SoBi), a Brooklyn-based transportation technology company. A second-generation system, it has the renting and locking mechanisms built into the bikes themselves.

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