Svelte London is a small cycling clothing brand that is a product of the Kickstarter generation and is focused on keeping its products European. Production of the company’s line for men and women started only this year and takes place in East London (jerseys), Italy (bibs) and Portgual (baselayers). They are also a part of the generation of more subtle, comfortable cycling clothing that focuses on a few, well-made pieces.
“The vision for Svelte is to create well-designed, minimalist clothing that is understatedly technical,” wrote Tom Barber of Svelte. “We are aiming at design-conscious but cost-sensitive consumers. We are aiming to make clothing that will last such that people can invest in a jersey that, thanks to its minimalist design and carefully chosen colour schemes, will be timeless.”
The Svelte Heritage jersey does indeed have a timeless appearance and has become my go-to cycling top whether I’m wearing it on its own or grabbing it as my baselayer on colder days. It has worked very well for road riding, mountain biking and simply running errands on two wheels. I’d gladly take it on a multi-day tour and re-wear it multiple times without washing.
The Heritage is made in London of a lightweight, performance Merino blend from Denmark, which is the star of the show. This Merino breathes and moves wonderfully while not itching in the slightest and not surrendering to body stench, either. I’m smitten with the fabric, which also has a startlingly rich look and feel that outshines many of my nice winter sweaters.
The jersey’s fit hits each of my personal preferences. It features a full-length zipper and a shaped, but not overly fitted, design that includes room in the hips and silicone grippers on the dropped tail without any constricting elastic (it won’t ride up on you). I’m rather small up top, in general, and found the “athletic” fit to be flattering without being restrictive.
The three main pockets are big, deep and strong (which I find to be rare on women’s jerseys) and the jersey’s overall length is far better than most in that it actually covers my belly button. A bonus pocket closed with a loop and button is nice for small items.
The Classic Bib Short is lovely and comfortable and features a fairly traditional design with flat seams and a small, reflective detail on the back. The chamois falls into a good middle ground without being too bulky or too thin, and I found the shorts plenty comfy on multi-hour rides. The bib straps don’t have any special ventilation nor do they unhook for faster bathroom breaks, but they are so soft and so light that I forgot they were there; they caused no uncomfortable chafing or sticking.
The rich navy blue color is beautiful, but I would love to see a future option that lacks the pink stripe. While a chic touch, the pink makes the shorts less versatile when trying to match other jerseys and I like to see versatility when it comes to high-quality investment pieces. I’d also like to see Svelte ditch the elastic silicone grippers on the legs, which can sometimes stick painfully to the skin on long, sweaty rides. They definitely work, but aren’t the most modern option.
The jersey and short each cost 90 British Pounds which, at the moment, is roughly $135 U.S. That could easily be considered steep, but I wouldn’t be surprised if these pieces hold up for quite a long time. (I accidentally fried them both in the dryer and they came out looking brand-new.)
Svelte ships to the U.S. and it only takes a few days. See more and order on their website.