SRAM’s pART PROJECT began with a simple premise: artists are given a box of high-performance SRAM bicycle parts and asked to make something from it and the results have been astounding. The original pART PROJECT at Interbike in 2011 raised over $96,000 for World Bicycle Relief, which translates into over 715 new bicycles in the field.
Now it’s back and bigger than ever. pART PROJECT NYC debuts this November with twice as many artists and a whole new way to transform bike parts into art. It’s art that’s continuing to make a difference. And a big splash, too.
For the New York City event, over 80 noted artists will contribute original pieces created from SRAM components – including, for the first time, works of collage as well as sculpture. The artworks will be featured in a juried gallery exhibition, then sold at a gala live auction event.
The auction is scheduled for November 29, 2012, at the Cedar Lake Theatre in New York City. One hundred percent of the proceeds will be donated to World Bicycle Relief.
First- and second-place prizes will be awarded in the collage and sculpture categories. There will also be one overall grand-prize winner, who will receive an all-expenses-paid trip for two to Africa to witness the work of World Bicycle Relief firsthand.Tweet Print