Shinola’s American-made bikes – and watches – now being built

The Shinola brand has been around since 1929, but when it was reincarnated in Detroit it didn’t have much in common with the shoe-polish company it once was and the colloquialism that bears its name.

Now it produces to key products: high-end watches, leather goods, and bicycles, both made right here in the U.S. of A. The watch factory occupies 30,000 square feet of the historic Argonaut building, the former home of the General Motors Research Laboratory. The bicycle frames are built in Wisconsin by Waterford and assembled in the same Detroit facility.

The two models, the Runwell and Bixby, were designed by industry veteran Sky Yeager, who has brought us some of the most popular models from Bianchi and later Swobo.

The Runwell is inspired by French Porteur bikes, blending style with practicality. The 11-speed Shimano Alfine drivetrain paired with disc brakes and internal cable routing makes it nearly maintenance-free.

The Bixby adds a bit of flair, with retro-cruiser looks and a curved top tube. It too has an internal-hube drivetrain, but in this case it’s a three-speed. It’s also available in a dropped top tube model.

For the upcoming Baselworld watch show in Switzerland next month, Shinola has created a one-of version of the Runwell that is brass plated. The frame, fork, fenders, and even the vintage lamp that hangs from the saddle have been given the treatment.

Bicycles and the leather goods are for sale now at The watches are available for pre-order with expected delivery in July. 


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