Share your stories of the Urban Assault Ride and win prizes

The New Belgium Urban Assault Ride is celebrating its 10th year, and anyone who has attended has made great friends and great memories over the years. Now you can share your story for a chance to win big prizes.

In June 2003, 120 riders lined up and the start gun went off for the very first Urban Assault Ride in Austin, Texas. Now in its 10th year, 100 times as many people will experience this one of a kind event, combining everything we love about bikes – riding with friends, exploring the city, some camaraderie and some competition, and washing it all down with a delicious beer. 

New Belgium says that everywhere they go, they hear stories from past years, of new routes discovered during the race, of favorite obstacles, and of people who re-discovered bikes and have incorporated them into their daily lives.

Now they want to hear your stories. Submit your favorite Urban Assault Ride story between now and June 17. Never ridden the Urban Assault Ride? No problem! Submit your favorite urban riding memory from the last ten years.

How to enter:

  • Email your favorite urban riding story or Urban Assault Ride memory to
  • Get creative, send us photos, send us videos, however you want to tell your story! Keep your entry under 500 words, and limit it to 3 photos.
  • Submit your entry by 11:59 PM CST June 17, 2012.
  • Limit one (1) entry per person.

How to win: 

UAR will draw a random winner each Friday between now and June 24, 2012. They will post a few of our favorites during the week leading up to the Austin race, and your vote will pick a winner. Voting will end at 6:00 PM CST on June 23. The Grand Prize Winner will be announced in Austin at the Urban Assault Ride after-party and will receive an awesome prize pack from our sponsors!

Throughout the weeks leading up to our Grand Prize vote, they’ll post a few of their favorites on their blog, Facebook, and Twitter.





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