Wheels from Rolf Prima are always easy to spot, but the latest limited-edition hoops from the Eugene, Oregon, based brand are sure to get noticed. The new, polished Vigor Alpha wheels are the brand’s most popular model and uses the unique paired-spoke design that sets them apart.
The rims are made and hand-polished in Eugene, and then hand-laced with Sapim spokes to American-made hubs with ceramic bearings and a titanium freehub body. Developed nearly two decades ago, Rolf Prima says the paired spoke design is more aerodynamic than traditional spoke patterns. Briefly owned by Trek, the brand is now fully independent and expanding its U.S. production capabilities.
The Vigor Alpha wheels retail for $1,399 a pair and are available now.
We rode the cyclocross-oriented VCX Disc wheels from Rolf Prima earlier this year. Read about them here.Tweet Print