Patagonia launches digital platform to connect environmental activism community

Regardless of political affiliation, I think any of us who love the outdoors and bikes are somewhat environmentally conscious. And if we are environmentally conscious, we can all agree that the planet is in trouble and in need of us to come together to fight for our parks and natural resources. But sometimes, it can be hard to know how to help.

Today, Patagonia launched a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help people learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.

Patagonia founder Yvon Chouinard says, “If you’ve been paying attention, you’ll know that things aren’t going very well for the planet. It’s pretty easy to get depressed about it. I’ve always known that the cure for depression is action.”

This is the next chapter in the company’s 40-year history of activism and its giving program, 1% for the Planet. Patagonia’s support of grassroots environmental organizations around the world has totaled nearly $90 million and has reached thousands of community-based groups creating positive change for the planet. Many of the nonprofits operate with limited resources, and through this new platform, Patagonia aims to make these groups more effective and powerful than ever before.

Patagonia President and CEO Rose Marcario says, “This platform makes it easy to connect with organizations in your neighborhood who are working every day on local issues. We have decades of experience with these groups, and our collective grassroots actions can add up to the change we need to make a better world. With the threats we face, we need everyone in this fight.”

Specifically, Patagonia Action Works allows people to find environmental nonprofits based on issue and location. It also provides links for grassroots organizations who are new to Patagonia to apply for funding.

 “If we could connect our community, friends and customers directly with local groups working on issues they are passionate about, suddenly these organizations would have the capacity to achieve even more,” said Lisa Pike Sheehy, vice president of environmental activism at Patagonia. “Everybody has a role to play in this movement.”

Patagonia Action Works will launch with a national tour that unites community members with environmental organizations, laying the foundation for long-term community building and action. The tour will go the following cities: Santa Monica (2/9); Burlington, Vermont (2/16 and 2/17); Portland, Oregon (2/22); Washington, D.C. (3/6); Austin, Texas (3/13); New York City (TBD); Chicago (TBD) and Reno (4/5).

 Learn more about Patagonia Action Works here.


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