New Belgium Brewing Urban Assault Ride 2010

Beer. Bikes. Big Wheels.

Three awesome things, aren’t they? Especially when they come together, as they will for this year’s installment of New Belgium Brewing’s Urban Assault Ride.

As in years past, the Urban Assault Ride series will roll through thirteen cities around the United States between April and September this year. If you don’t know, the Urban Assault Ride is part party, part competition, part effort to “promote sustainable bike-loving lifestyle” and all fun!

Participants will pair up to form teams setting out across the city on bicycles in a scavenger hunt-like competition…sort of like an alley cat, but more fun, with more cool prizes and with less attitude. There will be various checkpoints throughout the city, at which you’ll be required to complete some zany obstacle courses. The team that completes all of the checkpoints in the shortest amount of time wins.

But we’re all winners because as you finish the race, you’ll dismount your bike and stroll right into a “massive celebration of bikes and beer” with music, plenty of tasty suds from New Belgium Brewing and all of your friends having a good time.

If you attend the Austin, TX Urban Assault Ride, you’ll also get to trade stories and share drinks with some Dirt Rag & Bicycle Times staffers. That’s right. We’re the media sponsors this year, and the Austin event is one of our World Tour stops…you’ll be hearing more about that (and a cool contest) in the weeks to come.

For your planning purposes, here are all the dates for the New Belgium Brewing Urban Assault Ride Series (along with our humble plea to bring the series…and the beer…to the northeast sometime soon):

4.18.2010 – Tuscon, AZ
5.2.2010 – Berkeley, CA
5.16.2010 – Seattle, WA
5.23.2010 – Portland, OR
6.20.2010 – Charlotte, NC
6.27.2010 – Austin, TX
7.18.2010 – Ft Collins, CO
7.25.2010 – Denver, CO
8.8.2010 – Minneapolis, MN
8.15.2010 – St Louis, MO
8.23.2010 – Des Moines, IA
9.12.2010 – Chicago, IL
9.26.2010 – Madison, WI

(Thanks to Urban Assault Ride for the photo!)

Have you, or do you plan to, attend any of Urban Assault Ride events? If so, leave a comment below and tell us about it!


Back to Top