New Belgium announces Urban Assault schedule

The nation’s most popular bike scavenger hunt series, the New Belgium Urban Assault Ride, will occupy the streets of 10 cities in 2012, with the season opener scheduled for Tucson on Sunday, February 26.Now in its 10th season, The Urban Assault Ride has become a much-loved tradition for thousands of free-spirited cyclists who embrace the cycling lifestyle and community.

Its popularity is largely due to it’s unique “Choose your Own Adventure” format, that requires teams of two to plan their own routes to checkpoints all over town. At each stop, riders drop their bikes and tackle funky (and always changing) challenges which may include power-sliding big wheels through a race course, sliding down a 30’ water slide, or playing “limbo” on mini bikes. Upon crossing the finish line, cyclists enter a huge after party with New Belgium brews and prize contests such as the ‘mustache dance-off.’

Adventure Fit takes this healthy and eco-friendly impact even further by benefiting local bike-advocacy non-profits and shooting for zero-waste events. In 2011, the Urban Assault Ride diverted an average of 95% of event waste from landfills and donated revenues to 19 different non-profits.

For the 2012 season, riders can expect all new obstacles and after party contests designed to challenge every level of cyclist. The UAR is open to anybody seven years old and up. Team divisions include coed, male, female and family. Prizes are awards to the top three teams in each division. Each event is capped at 1500 riders and multiple sellouts are expected in 2012.

Registration is open now.

2012 Urban Assault Ride Dates & Locations

  • Sunday, February 26, 2012 – Tucson, AZ. 
  • Sunday, March 25, 2012 – Richmond, VA
  • Sunday, April 1, 2012- Charlotte, NC
  • Sunday, June 6, 2012 – St. Louis
  • Sunday, June 10, Minneapolis, MN
  • Sunday, June 24, Austin, TX
  • Sunday, July 15, 2012 – Fort Collins, CO
  • Sunday, July 22, 2012 – Denver, CO
  • Sunday, August 12, 2011 – Des Moines, IA
  • Sunday, August19, 2012 – Chicago, IL


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