I’ll admit I’m a bit of a watch nut so I was I wanted to share this new timekeeping option for cycling fans – or really anyone who wants something unique. Everything these days is about standing out from the crowd. Brands like Timbuk2 and Chrome offer custom products, and even Trek is in on the action with its Project One bikes.
Modify Watches was launched from a crowd-funding effort and offers stock or custom watches for less than $100. You can choose a pre-made template, use the online configuration to build your own, or even send in your own design and have it printed on the watch face. The cycling industry is getting in on the action with plenty of brands and styles to choose from.
Modify has made custom watches for SRAM,Pinarello, Ritte Racing, Hodala Cyclocross Team,Cyclehawk, Godspeed Courier and Levi’s GranFondo to name a few. Shops such as One On One Bicycle in Minneapolis and West End Bikes in Portland are signed on to carry custom watches as well as stock options. If you’re a brand or bike shop, get in touch with Modify to learn about making your own.
Want to let loose on the weekend but need to be serious at the office? You can purchase an extra strap for just $15 and switch the face out in seconds.
What do you think? Should we make a Bicycle Times watch?