Trek Bicycle and World Bicycle Relief (WBR) raised a record monthly donation amount through the “Trek Match” initiative. In the month of July, Trek and World Bicycle Relief partnered for a dollar-for-dollar donation matching program that ignited a huge response. With unprecedented support, more than $90,000 was raised in four weeks, which will be doubled by Trek’s matching donation. The money will be used to provide roughly 1,500 bikes for deserving students, healthcare workers, and entrepreneurs in Africa.
While the initiative relied heavily on social media and web communications, one advocate stood out as Trek Match’s biggest champion. Known throughout the bicycle community as “Fatty”, Elden Nelson of fatcyclist.com, used his popular website as a fundraising vehicle and became key to the success of the initiative. In total, fatcyclist.com raised $39,774 for World Bicycle Relief in the month of July.
The iconic WBR Buffalo Bikes are assembled locally where they are distributed in Africa, providing job opportunities where there is a recognizable need. World Bicycle Relief is working toward a goal of providing bikes for over 50,000 students in rural Africa, as a means to educational access.