Join Bicycle Times and SRAM for a free, VIP ride experience


Most of the world’s roads are unpaved

The perception of road cycling as an asphalt-only discipline is a construct of recent history. Roads have been unpaved since roads began and cyclists have been riding them as long as bikes have existed. That’s why SRAM 1x (say: one by) drivetrainsfor road are so relevant. We invite you to ride with us  in Richmond on September 20 or Gloucester on September 26 as the 700c world celebrates the autumn of one discipline and the revolution of another.

As a Bicycle Times email subscriber you are invited to join SRAM for a free, first come-first serve ride and experience the improved chain security, simpler sequential shifting and an all the gear range you could need with the SRAM 1x system. It means “road riding” is no longer constrained to just asphalt.

To attend just sign up for a ride and select a bike in your size. The password is OPENTHEROAD1x. Bring your pedals, kit and helmet and we’ll make fit adjustments on your bike. You’ll roll with SRAM and friends on a fully supported ride adventure and gather afterwards to share a meal, some stories and some time for us to listen to your feed back. All for free.

Secure your bike now for Richmond or Gloucester.




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