Interbike: Brompton Gets Colorful And Adds Game Bag

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U.K.-made Brompton, the 26-year-old folding bike company, introduced a new worldwide color collection for the 2015 spring season at Interbike. The palette includes Tempest Blue, Vanilla, Lime Green, Lagoon Blue, Berry Crush and Cherry Blossom.

As with every annual Brompton collection, each of the newly colored bikes is handcrafted in the company’s small, specialized West London factory. The company has spent 25-plus years perfecting the now famous, lightweight frame and compact fold design.

“We’re bringing a whole new line of exciting colors and options for personalization to our U.S. retailers in 2015,”says Katharine Horsman, general manager North America, Brompton. “As the numbers of daily bicycle commuters in major U.S. cities continues to boom, we’re constantly working at bringing our customers not only the best possible folding bicycle option for dense urban living, but styles that help them make a statement or express their personality on their way to work.”

New Game Bag, made by John Chapman Limited

The all-new Brompton Game Bag is now available in the U.S, Developed in collaboration with storied British luggage maker John Chapman Limited, the versatile Game Bag will appeal to the Brompton owner and cycling enthusiast seeking a high-quality accessory that reflects the best of British manufacturing and style. It also fits all Brompton handlebar configurations, and includes a water-resistant cover.

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“Since we first previewed the Game Bag with select dealers earlier this year there’s been a ton of interest from retailers and consumers alike,” Horsman added. “It’s really representative of what the Brompton brand is all about: a deep respect for heritage and tradition with quality, hand-crafted manufacture and materials as well as some attitude for modern life. We’re expecting it to be a big hit for U.S. dealers and Brompton customers alike.”

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Handmade in Northwest England, each bag is crafted from high-grade, premium cotton canvas, providing durable construction and a high level of water resistance for even the most changeable weather rides. Each Chapman bag is also individually quality checked and hand signed at the classic Chapman factory. The historied brand makes all bags in the company’s famous Tannery Road factory, part of an old industrial site dating back more than 300 years. Chapman likes to use high quality natural materials of British origin wherever possible.

Once opened, inside each Game Bag consists of a roomy main compartment, a padded and protective laptop pocket, two zippered bellows pockets at the front and one side pocket. The Game Bag is available in three distinctive color options, Olive Green, Navy Blue and Mustard Yellow and finished with full grain leather and solid brass hardware. Retail is $403.

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As Steve Jobs always said at the end of his product presentations, “there’s one more thing.” It may not be as whiz-bang cool as an Apple product, but Brompton now offers a saddle height resetting tool to assist in getting your position redialed every time you unfold and prepare to ride.

Stay tuned for more product coverage from Las Vegas!

 

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