Giro has partnered with a fashion designer to create a new line of apparel and footwear that will look as good on the bike as it will once you arrive at your destination.
Using the original performance fabric, Merino wool, as well as other high-end materials, the pieces will blend performance with comfort and casual style. Many of the pieces are made in the USA.
Dubbed New Road, the line was created by Alex Valdeman, a third generation garment maker who created the underground label HomeRoom, as well as helping develop Commuter by Levi’s and working with Kanye West on his apparel line.
Giro New Road will be sold through select retailers in North America, Germany and Switzerland and www.giro.com beginning March 2013.