Giant begins promoting cycling beyond bike industry

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King Liu, one of the founders of Giant, is now 80 but still rides nearly every day.

The manufacturing behemoth has already conquered the bike industry. It’s next challenge is keeping the popularity of cycling rolling across Taiwan.

Giant Bicycles wasn’t always the major player it is today, building bikes under its own name and for countless other brands. It began in 1972 after one its founders, King Liu, was looking for a new business, his previous one, an eel farm, having been destroyed by a typhoon.

In a profile in the New York Times, Liu discusses how the industry has changed quite a bit in the past 40 years, and how even at the age of 72, he was eventually charmed by cycling himself, embarking on a 575-mile ride around the circumference of Taiwan.

Since his ride in 2007, bicycle use and its supporting infrastructure has surged in the Far East, and the two largest cities in Taiwan, Taipei and Kaohsiung, now have bike sharing systems.

Via the New York Times

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