Trek is the official bike sponsor of the Radio Shack pro race team, better known as the team of a certain recently retired seven-time winner of the Tour de France. For the 2011 Tour of California, Trek has partnered with artist Shepard Fairey, best known for his OBEY artwork, to design a custom-finished Trek Madone for the team.
Trek is also giving away one of the bikes during the race. You can register at TrekBikes.com now through May 22.
Fairey has designed special edition bikes for Trek before, and the company has commishioned designs from other artists as well. The look of the 2011 Tour of California bike may not be for everyone, but I applaud Trek’s creative passion.
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