PRESS RELEASE — Eroica California will take place April 8-10, 2016, in Paso Robles and surrounding cities. This event, originating from Italy, will draw cycling enthusiasts from all over the world to San Luis Obispo County as they gather to celebrate the history of cycling. Due to the success off its inaugural year in 2015, the event will expand to a three-day festival celebrating cycling’s historic roots.
This three-day cycling event will feature a vintage bike show and contest (Concours d’Elegance) showcasing vintage road bikes from early 1900s through 1987. In addition, there will be a designated bike swap tent for cycling enthusiasts and collectors to share and sell vintage bike parts, vintage clothing and other cycling gear. Additional highlights include an expanded assortment of vendors (featuring handmade bike frame makers, bicycle art, and cycling clubs and shops), cycling celebrity guests, special event dinners and much more.
The grand finale of Eroica California is the vintage ride. On Sunday, April 10, an estimated 1,500 cyclists will don vintage cycling apparel and set off on vintage bicycles (made in 1987 or earlier) on one of four scenic routes over gravel and paved roads that mimic the heroic days of cycling’s past.
Four routes are offered: 120 miles (the Eroica or Heroic), 85 miles, 67 miles and 38 miles. Each route offers unique geography and challenges. Just as in the golden era of cycling, each route has rest stops complete with gourmet food and drink for participants to refuel while taking in the quintessential California scenery of vineyards, mountain vistas and the Pacific Coast.
L’Eroica founder, Giancarlo Brocci, defines Eroica events as a means to “spread the authentic roots of an extraordinary sport with great soul. We want people to rediscover the beauty of fatigue and the taste of accomplishment.”
Eroica California benefits Hospice SLO. A portion of all proceeds (rider registrations, special dinner engagements and auction) are donated to the Hospice of San Luis Obispo County.Tweet Print