Chrome introduces forged rubber with factory tour


Chrome Industries might be best known for its huge line of backpacks and messenger bags, but it’s really stepping up its game in footwear lately. Its latest line of shoes are built from forged rubber, which is a process whereby the rubber penetrates the canvas at 300 degrees for super durability and flexibility. They are made by hand from old machines the brand salvaged from Slovakia.

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To celebrate the launch, Chrome is taking the shoe-making machines on tour through five cities, and though you may have missed the San Francisco event, there are still stops in New York, Chicago, Seattle and Portland. Besides the beer and music on hand at each stop, the first 100 people through the door can watch their very own pair of shoes being made, then purchase them for 50 percent off. To start, the forged rubber shoes will be available in 10 different colors and styles, each with a reflective heel, a nod to the brands’ urban cycling roots.





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