Our hometown, Pittsburgh, has been making big strides in the past few years in promoting cycling and making the streets safer. At the forefront of that movement is Bike Pittsburgh, an award-winning advocacy group.
In August 2013, Bike Pittsburgh installed four billboards and 15 bus shelters with its Drive With Care campaign. Featuring real cyclists and real people, it reminded drivers that people on bikes aren’t a nascence in the road, they are nurses, students, daughters, sons and star NFL players. Yes, one billboard features Antonio Brown of the Pittsburgh Steelers. This is a football town after all.
Now Bike Pittsburgh is raising funds to expand the program to other neighborhoods, create a web campaign where riders can share their stories, and spread the word to drivers that all road users are people, not impediments.
The Indiegogo campaign is raising $50,000 to fund the following:
- $10,000 – 15 bus shelters for two month
- $14,000 – 45 bus cards (aka “Queens”) on the sides of buses divided between four routes, for two months
- $16,000 – Strategically placed billboards around Pittsburgh for two months
- $10,000 – Web development and app creation for people to take their own pictures and make Drive With Care profiles
More than just making streets safer, your donation will earn you a little something too.
Various donation levels will earn you prizes, including T-shirts, cycling caps, water bottles, a spot on one of the billboards or my favorite: Rick Sebak will record the message on your voicemail or answering machine. Pittsburghers are going to especially excited about this one.
The campaign runs through April 20, so don’t delay—donate now.
The international cycling community lost two of its own recently, Steve Worland and Fabio Rattazzi, and our staff mourns their passing.Tweet
A ruling by the Supreme Court Monday could limit the transformation of railroad right-of-ways into bike and pedestrian corridors. The 8-1 decision ruled that when a railroad had been abandoned, the right-of-way reverts back to the property owner and its future use is at their discretion.
It could derail plans to construct new rail-trails built on former federal land, especially in the West, while the government could also be required to compensate landowners who have converted rail-trails crossing their property.Tweet
Click the map for a larger view
London has become synonymous with cycling and pedestrian danger, as the city has claimed more than 150 serious injuries or deaths in the past three years. Now the city, led by Mayor Boris Johnson, himself an advocate for cycling and pedestrian safety, is pledging $500 million to radically transform 33 intersections and roundabouts across the city.
Roundabouts at Archway, Aldgate, Swiss Cottage and Wandsworth, among others, will be ripped out and replaced with two-way roads, segregated cycle tracks and new traffic-free public space. The Elephant & Castle roundabout, London’s highest cycle casualty location, will be removed. At other intimidating roundabouts, such as Hammersmith and Vauxhall, safe and direct segregated cycle tracks will be installed, pending more radical transformations of these areas in the medium term.
“These road junctions are relics of the Sixties which blight and menace whole neighborhoods. Like so much from that era, they’re also atrociously-designed and wasteful of space,” Johnson said in a statement. “Because of that, we can turn these junctions into more civilized places for cyclists and pedestrians, while at the same time maintaining their traffic function.”
The move is part of the Safe Streets London campaign, a detailed plan to reduce the number of persons injured on London’s roads by 40 percent by 2020.
Southwest Airlines has always been the most bike-friendly of the bunch. Now it’s added New Belgium to its list of in-flight beverages. Now you can reminisce on your favorite ride with a tasty Fat Tire Amber or Shift Pale Lager at 35,000 feet when flying Southwest or AirTran.
We’ve been busy writing and editing and shooting photos and drinking excessive amounts of coffee and staying up too late—and now the next issue of Bicycle Times has been sent off to the printer. This is what we’ve cooked up for you.
Subscribers usually see it in their mailboxes before it hits store shelves, so be sure to sign up for a subscription of your own and you’ll never miss an issue.
In this issue
On the cover: Trina Haynes and the Breezer Downtown 5. Photo by Jon Pratt.Tweet
Photos by Maurice Tierney and Shimano
In response to its rapid growth, Shimano American Corporation has expanded its Irvine, Calif., office building by some 48,000 square feet turning it into a massive 51,000 square foot distribution center. An entirely new, modern business center also opened directly across the street for Shimano’s marketing, R&D and inside sales staff.
A recent move by Shimano to go dealer direct with its products, which also includes Pearl Izumi and a host of fishing brands, not only means lower prices for the customer but a need to expand warehouse capability for shipping, receiving and storage. Even after a year the project is still being completed with a new fire sprinkler system being installed, new hi-tech conveyers being finalized and large storage spaces being prepared. Other changes to the former offices include a fishing rod and reel repair and warranty center for quick turnaround.
Shimano’s Marketing Manager Joe Lawwill, who raced professionally for over 10 years and won a Masters Downhill World Championship in 2002, showed us around the entrance to the new, highly modern Business Center. Visitors are treated to an action video loop on the main screen while a smaller interactive monitor showcases Shimano’s history in cycling.Tweet
To paraphrase a famous Army cadence:
“I wanna be an Blackburn ranger / I wanna live the life of adventure”
Sponsorships for the non-racers out there can be rare. Blackburn is stepping up into that gap and offering support to the adventures out there with the Ranger brand ambassador program.
The main criteria for Ranger-hood is a commitment to ride either the Pacific Coast bicycle route or the Great Divide mountain bike route. Of course, Rangers will be responsible to share their adventures via the various social media platforms. In return Blackburn will outfit Rangers with Blackburn gear (including prototypes!) and a small travel stipend to help defray the cost of your adventurous undertaking.
Also in the perks category: Ranger Camp at the Whiskey Off-Road in Prescott, Arizona, paid for by Blackburn. I don’t know about you, but I’d be down with missing out on some spring showers to hang out in Arizona April 25-27. The application process involves submitting a short essay, a few photographs and uploading a short video to YouTube. Best get busy!Tweet