Only a few days to go to support Bike Pittsburgh’s Drive With Care campaign

Our hometown, Pittsburgh, has been making big strides in the past few years in promoting cycling and making the streets safer. At the forefront of that movement is Bike Pittsburgh, an award-winning advocacy group.

In August 2013, Bike Pittsburgh installed four billboards and 15 bus shelters with its Drive With Care campaign. Featuring real cyclists and real people, it reminded drivers that people on bikes aren’t a nascence in the road, they are nurses, students, daughters, sons and star NFL players. Yes, one billboard features Antonio Brown of the Pittsburgh Steelers. This is a football town after all.

Now Bike Pittsburgh is raising funds to expand the program to other neighborhoods, create a web campaign where riders can share their stories, and spread the word to drivers that all road users are people, not impediments.

The Indiegogo campaign is raising $50,000 to fund the following:

  • $10,000 – 15 bus shelters for two month
  • $14,000 – 45 bus cards (aka “Queens”) on the sides of buses divided between four routes, for two months
  • $16,000 – Strategically placed billboards around Pittsburgh for two months
  • $10,000 – Web development and app creation for people to take their own pictures and make Drive With Care profiles

More than just making streets safer, your donation will earn you a little something too.

Various donation levels will earn you prizes, including T-shirts, cycling caps, water bottles, a spot on one of the billboards or my favorite: Rick Sebak will record the message on your voicemail or answering machine. Pittsburghers are going to especially excited about this one.

The campaign runs through April 20, so don’t delay—donate now.

 

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‘This is my Opus’ video series – Episode 1

This is My Opus is a five-part video series from Opus Bicycles that examines bike riders and the forces that drive them. It explores their varied lifestyles and offers intimate insights into the complex role cycling plays in their lives. The Commuter, the first installment in the series, profiles cyclists in their day-to-day urban environment.

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Movers and Makers Vol. 2 – the preview

Here’s a teaser for Volume 2 of our series of Movers and Makers, created in partnership with Swobo.

Stevil is a professional blogger, something that makes him inherently opinionated and a fairly public figure. However, getting to know his softer, more thoughtful side has truly been a great experience and something we definitely felt was worth capturing and sharing with our friends. Watch for the full episode online soon and our exclusive interview in Issue #28, coming soon.

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New e-book answers ladies’ sensitive questions about cycling

saddle-soreAuthor and journalist Molly Hurford rides a lot—and knows countless women who ride a lot—and inevitably all that riding can lead to a little… discomfort. It’s a subject that she found nearly all of the women she knows, from beginners to pros, were reluctant to discuss at the their local bike shop or with their male peers.

So she sought out to answer those questions for female cyclists, by talking to experts in the industry, doctors, product designers and riders. The result is “Saddle, Sore”, an e-book guide for women and their bike. No matter how much you ride, it shouldn’t be uncomfortable, and Hurford’s book can help you avoid some uncomfortable conversations.

Hurford will also be following up with online articles with new topics as they arise, as well as answering readers questions and some video interviews.

You can purchase and download a copy of “Saddle, Sore” in PDF or EPUB format (compatible with most tablets) now.

 

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