Our hometown, Pittsburgh, has been making big strides in the past few years in promoting cycling and making the streets safer. At the forefront of that movement is Bike Pittsburgh, an award-winning advocacy group.
In August 2013, Bike Pittsburgh installed four billboards and 15 bus shelters with its Drive With Care campaign. Featuring real cyclists and real people, it reminded drivers that people on bikes aren’t a nascence in the road, they are nurses, students, daughters, sons and star NFL players. Yes, one billboard features Antonio Brown of the Pittsburgh Steelers. This is a football town after all.
Now Bike Pittsburgh is raising funds to expand the program to other neighborhoods, create a web campaign where riders can share their stories, and spread the word to drivers that all road users are people, not impediments.
The Indiegogo campaign is raising $50,000 to fund the following:
- $10,000 – 15 bus shelters for two month
- $14,000 – 45 bus cards (aka “Queens”) on the sides of buses divided between four routes, for two months
- $16,000 – Strategically placed billboards around Pittsburgh for two months
- $10,000 – Web development and app creation for people to take their own pictures and make Drive With Care profiles
More than just making streets safer, your donation will earn you a little something too.
Various donation levels will earn you prizes, including T-shirts, cycling caps, water bottles, a spot on one of the billboards or my favorite: Rick Sebak will record the message on your voicemail or answering machine. Pittsburghers are going to especially excited about this one.
The campaign runs through April 20, so don’t delay—donate now.
A ruling by the Supreme Court Monday could limit the transformation of railroad right-of-ways into bike and pedestrian corridors. The 8-1 decision ruled that when a railroad had been abandoned, the right-of-way reverts back to the property owner and its future use is at their discretion.
It could derail plans to construct new rail-trails built on former federal land, especially in the West, while the government could also be required to compensate landowners who have converted rail-trails crossing their property.Tweet Print
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London has become synonymous with cycling and pedestrian danger, as the city has claimed more than 150 serious injuries or deaths in the past three years. Now the city, led by Mayor Boris Johnson, himself an advocate for cycling and pedestrian safety, is pledging $500 million to radically transform 33 intersections and roundabouts across the city.
Roundabouts at Archway, Aldgate, Swiss Cottage and Wandsworth, among others, will be ripped out and replaced with two-way roads, segregated cycle tracks and new traffic-free public space. The Elephant & Castle roundabout, London’s highest cycle casualty location, will be removed. At other intimidating roundabouts, such as Hammersmith and Vauxhall, safe and direct segregated cycle tracks will be installed, pending more radical transformations of these areas in the medium term.
“These road junctions are relics of the Sixties which blight and menace whole neighborhoods. Like so much from that era, they’re also atrociously-designed and wasteful of space,” Johnson said in a statement. “Because of that, we can turn these junctions into more civilized places for cyclists and pedestrians, while at the same time maintaining their traffic function.”
The move is part of the Safe Streets London campaign, a detailed plan to reduce the number of persons injured on London’s roads by 40 percent by 2020.
Last week Bicycle Times’ Publisher Maurice Tierney and Karen Brooks, the founding editor, mutually decided to part ways.
“I’m proud of the work I’ve done with both Bicycle Times and Dirt Rag, and am excited to go off in new directions,” Brooks said.
“We wish Karen all the best,” Tierney said. “We’re also really excited about the future of Bicycle Times.”
Rotating Mass Media, parent company of Bicycle Times and Dirt Rag magazines, is now looking to fill the position of Editor of Bicycle Times or Online Editor.Tweet Print
Guest column by Adrian Montgomery
There was a common theme during this year’s Global Fat Bike Summit in Ogden, Utah: fat biking is not a fad. Many statements in Summit presentations were preceded with, “I used to think differently about fat bikes, until I tried one.” The Summit provided the opportunity to throw a leg over the industry’s finest products for the uninitiated to the disciple.
There was a diverse group of attendees at the Summit, an event largely overlooked by the big brands in the Bike Industry. Land managers, enthusiasts and niche product suppliers all huddled up to address access issues, talk best practices for grooming and how to deal with potential user conflicts. Sounds pretty organized for a fad. IMBA was on hand too, and when Mike Van Abel compared the fat bike movement to the early years of mountain biking it was clear that this movement has the wheels to roll-over growth obstacles.Tweet Print
In the past years nearly 7,000 people have lost their lives in cycling-motorist crashes. The Dear Motorist campaign invites cyclists and motorists alike to visit dearmotorist.com to their experiences by either: taking a pledge or writing a letter to be more aware of their surroundings on the road. The campaign also offers those who may have lost a loved one to a road accident the opportunity to share their story.
At the Women’s Cycling Forum that was part of the National Bike Summit last March, many of us were introduced to a founder of a movement that is helping to fill a crucial gap in cycling: Veronica O. Davis of Black Women Bike. Davis and two friends started the group as a local organization in Washington, D.C., and are building the foundation to take it to the national level. Davis’ efforts are a natural outgrowth of her professional life in civil engineering, which she believes involves “using transportation as a tool to positively affect people’s lives.”Tweet Print
Our own local advocacy organization, Bike Pittsburgh, has created an innovative ad campaign that we’d like to see implemented all across the nation. Called the Drive With Care Campaign, the aim is to remind automobile drivers that bicyclists are human, too.
From Bike Pittsburgh: “Bicyclists are not obstacles or targets; they could be your friend, nurse, carpenter, or even your favorite football player, Antonio Brown.” (That’s the Pittsburgh Steelers star wide receiver shown in the ad below.)
The ads feature photos of everyday people next to their bikes, with descriptive words to drive the point home. They’ve been seen on billboards and bus shelters around the city, but the organization would like to expand the campaign’s reach, and even produce television ads.
See more “Drive With Care” campaign posters and donate to the campaign here: bikepgh.org/care. And you can contact Bike Pittsburgh through their website if you’d like information on how to develop a similar public awareness effort in your own town.
Ten intrepid women will embark on a “purposeful adventure” this March, riding 262 miles from New York City to the National Bike Summit in Washington, D.C. The group is made up of advocates representing five advocacy organizations: WE Bike NYC, Black Women Bike, Gearing-Up, WABA: Women and Bicycles, and Women Bike PHL.
This is an adventure near and dear to us, as we’ve featured some of these organizations in our pages, and we’ve also ridden to the Summit from our home base of Pittsburgh. It’s also a big undertaking, so the ladies are asking for your support via an Indiegogo campaign.Tweet Print