Bontrager encourages daytime running lights for bikes

They’ve been on motorcycles forever, and more recently cars have adopted them too, so why not bikes?

Daytime running lights can significantly improve your visibility on the road, Bontrager says, and the brand is touting its new line of front and rear bike lights as specifically designed for both day and night use. Bontrager says it is just the first step in a sweeping line of products to make cycling safer. Since safety concerns are the number one impediment to get new cyclists out on a bike, we think it’s a great move.

bontrager-daytime-running-lights-8

Bontrager says the data it has collected show accidents decreased 25 percent after automobiles adopted daytime running lights, and cycling accidents could be reduced by a third. Because 80 percent of bicycle accidents occur during daylight hours, the brand feels there is a big opportunity for positive change. Just a few days ago I was driving on a twisty mountain road and the cyclists on the road were extremely hard to see as we went from bight sunlight into dark shadows and back again through the trees. A bright light really would have helped.

bontrager-daytime-running-lights-5

Optimizing visibility is more than just raw lumens, Bontrager says. The key difference is being seen versus being noticed. It says its line of taillights have blink patterns that are specially designed to be more conspicuous during the day than just a steady blink. It says some are visible from up to two kilometers away.

The lineup

bontrager-daytime-running-lights-19

Flare RT tail light

  • 65 lumens and 270 degree visibility.
  • Wirelessly controlled on/off, mode selection and more.
  • Visible from 2 kilometers
  • Two daylight modes, two night modes and turn signal compatible.
  • $80

bontrager-daytime-running-lights-20

Flare R tail light

  • 65 lumens and 270 degree visibility.
  • Visible from 2 kilometers
  • Two daylight modes, two night modes.
  • $60

bontrager-daytime-running-lights-11

Flare R City

  • 35 lumens
  • Visible from 400 meters.
  • Two daylight modes, two night modes.
  • $40

bontrager-daytime-running-lights-18

Ion 800 RT

  • Wirelessly controlled on/off, mode selection and more.
  • 800 lumens and 270 degrees of visibility.
  • High, Medium, Low, Day Flash and Night Flash modes.
  • $120

bontrager-daytime-running-lights-14

Ion 800 R

  • 800 lumens and 270 degrees of visibility.
  • High, Medium, Low, Day Flash and Night Flash modes.
  • $100

bontrager-daytime-running-lights-12

Ion 350 RT

  • Wirelessly controlled on/off, mode selection and more.
  • 350 lumens.
  • High, Medium, Low, Day Flash and Night Flash modes. 
  • $80

bontrager-daytime-running-lights-13

Ion 350 R

  • 350 lumens.
  • High, Medium, Low, Day Flash and Night Flash modes.
  • $60

bontrager-daytime-running-lights-10

Ion 100 R

  • 100 lumens.
  • High, Medium, Low, Day Flash and Night Flash modes.
  • $40

bontrager-daytime-running-lights-11 bontrager-daytime-running-lights-10

Ion 100 R / Flare R City set

  • Both models sold as a package deal.
  • $70

 

Print



Back to Top