Now in its third year, Blackburn is recruiting cyclists looking to get “Out There” as part of its brand ambassador program. Known as Rangers, the six members will test Blackburn products and share their experience with the world while they conquer some of the most iconic cycling routes in the country, including the Pacific Coast and the Great Divide.
The Pacific Coast Bicycle Route covers 1,852 miles from Vancouver, British Columbia to Imperial Beach, California. Consisting of beautiful roads lining the Pacific Ocean, Rangers will use touring bicycles and Blackburn racks and panniers to carry necessities along the way.
The Great Divide Mountain Bike Route is an off road route that was originally mapped by the Adventure Cycling Association, from Banff, Alberta to Antelope Wells, New Mexico, a distance of 2,740 miles. Great Divide Rangers will ride mountain bikes, whether rigid or suspended, and use bikepacking bags strapped to their frames, handlebars and saddles. Lights, pumps and computers from Blackburn will keep them rolling and safe.
To become a Ranger, present your best experience on a bike, or why you want to ride from Canada to Mexico to Blackburn. Upload a short video to YouTube, using the hashtag #beablackburnranger2015, that embodies who you are and showcases what will make you stand apart as a Ranger. You must also inspire others by sharing your adventure. After submitting your application, get your friends, family, and community members to endorse you via social media.
For more information on the Blackburn Rangers and the “Out There” program visit the Blackburn website.Tweet Print