Our hometown, Pittsburgh, has been making big strides in the past few years in promoting cycling and making the streets safer. At the forefront of that movement is Bike Pittsburgh, an award-winning advocacy group.
In August 2013, Bike Pittsburgh installed four billboards and 15 bus shelters with its Drive With Care campaign. Featuring real cyclists and real people, it reminded drivers that people on bikes aren’t a nascence in the road, they are nurses, students, daughters, sons and star NFL players. Yes, one billboard features Antonio Brown of the Pittsburgh Steelers. This is a football town after all.
Now Bike Pittsburgh is raising funds to expand the program to other neighborhoods, create a web campaign where riders can share their stories, and spread the word to drivers that all road users are people, not impediments.
The Indiegogo campaign is raising $50,000 to fund the following:
- $10,000 – 15 bus shelters for two month
- $14,000 – 45 bus cards (aka “Queens”) on the sides of buses divided between four routes, for two months
- $16,000 – Strategically placed billboards around Pittsburgh for two months
- $10,000 – Web development and app creation for people to take their own pictures and make Drive With Care profiles
More than just making streets safer, your donation will earn you a little something too.
Various donation levels will earn you prizes, including T-shirts, cycling caps, water bottles, a spot on one of the billboards or my favorite: Rick Sebak will record the message on your voicemail or answering machine. Pittsburghers are going to especially excited about this one.
The campaign runs through April 20, so don’t delay—donate now.