ABUS sponsors German pro cycling team

ABUS, the German manufacturer known primarily for its bike and motorcycle locks, will supply a German professional road racing team with mobile security and helmets in 2015 and 2016.

As part of this partnership, ABUS will supply UCI Professional Continental Team Bora-Argon 18 (known as NetApp-Endura through December 31) with its top racing helmet, the Tec-Tical Pro v.2. The security expert will also give the pro team additional support with mechanical and electronic security systems for the equipment used in team vehicles and at team headquarters.

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“It’s a great development for the company as we push more into the helmet space,” said Joan Hanscom, ABUS North American Marketing and PR Manager. “It will be several months before we’ve got them in the U.S., and we will start with the commuter helmets. It’s where we have something very unique in the market place. Race helmets will likely come later.”

According to ABUS, the driving forces behind the sponsorship, as well as the foundations for the upcoming collaboration, include the team’s German roots, its international focus and a similar philosophy.

“Making a strong commitment to a German professional cycling team is the logical next step in our sponsoring strategy,” said Christian Bremicker, CEO of the ABUS Group. “It offers us a fantastic opportunity to showcase our products to a wide audience at the highest level of competitive cycling, while also giving us the opportunity to incorporate feedback from the professional riders into the further development and optimization of our helmets. We look forward to this new cooperation in the world of professional cycling and wish the entire team a healthy season as well as lots of success.”

NetApp-Endura is currently the most successful and highest-level cycling team in Germany. The team’s all-time highlight was its participation in this year’s Tour de France, where it finished seventh in the overall classification and took third place in Stage 20, the individual time trial.

Extra! Read about our tour of three ABUS German factories in May 2014.



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