Our own local advocacy organization, Bike Pittsburgh, has created an innovative ad campaign that we’d like to see implemented all across the nation. Called the Drive With Care Campaign, the aim is to remind automobile drivers that bicyclists are human, too.
From Bike Pittsburgh: “Bicyclists are not obstacles or targets; they could be your friend, nurse, carpenter, or even your favorite football player, Antonio Brown.” (That’s the Pittsburgh Steelers star wide receiver shown in the ad below.)
The ads feature photos of everyday people next to their bikes, with descriptive words to drive the point home. They’ve been seen on billboards and bus shelters around the city, but the organization would like to expand the campaign’s reach, and even produce television ads.
See more “Drive With Care” campaign posters and donate to the campaign here: bikepgh.org/care. And you can contact Bike Pittsburgh through their website if you’d like information on how to develop a similar public awareness effort in your own town.